Like every technology out there, facial recognition has its good and bad side. The problem: The bad side is not good for your privacy and security.
But that’s not the concern of the companies, like Facebook, Apple and Google, that are developing it.
The ultimate goal of (online) advertising is to be able to deliver highly customized and personalized ads to users. And nothing is more personal in this area than facial recognition. The scariest part is the companies involved in promoting it are even pushing for its use in stores.
Here’s what the guardian is reporting on the state of the technology and how those companies are trying to implement it in their products.
Not everyone is happy about this. US senator Al Franken has spoken out against apps that use facial recognition to identify strangers, going so far as to publish an open letter to NameTag’s creators. “Unlike other biometric identifiers such as iris scans and fingerprints, facial recognition is designed to operate at a distance, without the knowledge or consent of the person being identified,” he wrote. “Individuals cannot reasonably prevent themselves from being identified by cameras that could be anywhere – on a lamp post, attached to an unmanned aerial vehicle or, now, integrated into the eyewear of a stranger.”
To proponents of facial recognition, of course, this is precisely the point. Like the club doorman who knows you by name and can spot you in a busy crowd, facial recognition can make everything that bit more personal.
Maybe, too personal. You may read the complete article here.